Pvolve, the workout method that pairs functional movement with resistance equipment, launched its latest brand campaign featuring renowned actress Jennifer Aniston with Pvolve’s patented fitness equipment. Showcasing striking images of Aniston at her strongest, the campaign emphasizes the message that at any age, everyone has the potential to unlock greater strength than ever imagined.
Jennifer Aniston poses with Pvolve's P.3 Trainer. (Photo: Zoey Grossman)
Pvolve, a workout designed by women for women, is on a mission to educate women on the importance of resistance training for building strength in both body and mind at every stage of life. The Pvolve Method focuses on functional fitness, which means that it moves through all three planes of motion – side-to-side, front-to-back, and rotational. The precise movement patterns create deep strength by activating key muscle groups, improving mobility, stability, and strength, and aligning with the body’s natural movements.
“Our method is designed to address the unique needs of women, who often face hormonal changes and life transitions that require special consideration in fitness, with an emphasis on building lasting strength,” says Julie Cartwright, President of Pvolve. “Historically, many workouts have been built around men’s physiology, with women expected to adapt. So, we decided to take a different approach, though the workout is equally effective for men.”
The company recently made headlines for its Healthy Aging Study, which looked at the impacts of Pvolve's signature fitness method on women between the ages of 40 and 60. The study found that Pvolve delivered significantly more strength, energy, balance, and flexibility than the comparison group, who participated in 150 minutes of moderate-intensity physical activity, as recommended by the American College of Sports Medicine. The Healthy Aging Study is of particular significance, as historically, only 6% of clinical research within Sports Medicine focuses on women.
“The science shows that strength training is one of the best ways to support health and longevity. It’s like the fountain of youth,” says Rachel Katzman, Founder of Pvolve. “We want it to inspire our members to build strength and confidence – for today and for the long term.”
The campaign was conceptualized by Jen herself to remind people that no matter their age or fitness level, everyone has the potential to feel stronger than ever. Though Jen has always been in excellent physical shape, she continues to experience remarkable results through the Pvolve Method. For her, movement and strength have been essential, and she’s focused on living longer and thriving for the long run.
“Moving my body has always been important to me, and as we now know from the data, strength training is of the utmost importance to staying healthy and active as we age. After training with Pvolve for almost four years, I’ve learned there's so much we can do to counteract the natural changes our bodies experience, and with the Pvolve Method, we can become stronger than ever," said Jennifer Aniston.
Celebrity photographer Zoey Grossman photographed this shoot at Milk Studios in Los Angeles. Consumers can keep an eye out for Pvolve's campaign featuring Jennifer Aniston across out-of-home, including billboards in major metropolitan areas, in-studio windows, and digital and social platforms.
Pvolve has a comprehensive omnichannel ecosystem, offering members a diverse fitness experience wherever they are, featuring 1,400 classes on-demand, over 40 live classes per week through their interactive two-way Live Virtual Studio, and 44+ specialized workout series targeting areas like the lower back, pelvic floor, and life changes like menopause. In addition to digital programming, Pvolve has physical studio locations in New York, Chicago, and Los Angeles, franchises across the US and Canada, and more than 40 locations in development.
