Fanatics CEO Michael Rubin's All-White 4th of July party is well underway, with guests like Megan Fox, Machine Gun Kelly, and Kim Kardashian already seen arriving at his Hamptons manse for what's become somewhat a yearly tradition.
The billionaire party king is accommodating some big names this time around, including Kardashian – who was seen arriving in a silky halter top and matching skirt – and Tom Brady and Emily Ratajkowski.
Ratajkowski was seen arriving with friend Winnie Harlow, as a host of guests were seen schmoozing on the sports mogul's posh property – all dressed to the nines in aesthetic outfits.
Brady was seen sitting with former teammate Rob Gronkowski, as well as old boss Robert Kraft. Stars like Jake Paul – who was photographed conversing at length with the retired tight end – and Don Lemon were seen pulling up around 7pm.
Such arrivals served as taste of the A-listers still to come, as the sun set on the scenic slice of land in Bridgehampton.
As it stands, it's the bash's fourth year, and with each, the shindig has become more and more anticipated. Sports Illustrated model Brooks Nader, 27, was spotted arriving shortly thereafter, dazzling the cameras with her equally photogenic sister.
Fanatics CEO Michael Rubin's All-White 4th of July party is well underway, with guests like Emily Ratajkowski, seen here at center arriving with friend Winnie Harlow, spotted there before sunset
The billionaire party king, seen here at his party at center, is expected to again accommodate some big names this time around, including Kim Kardashian, Tom Brady and Emily Ratajkowski
Guests like Machine Gun Kelly and Megan Fox seen schmoozing on the sports mogul's posh property, dressed to the nines in aesthetic outfits. Also pictured, French Montana, Shark Tank's Kevin O'Leary, and Youtuber Druski
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Once inside, Brooks was seen posing for photos with Livvy Dunne, the 21-year-old gymnast sensation.
Rubin's model fiancée, meanwhile, 33-year-old Camille, was seen flaunting her own outfit – and toned abs – on social media shortly before, as she kicked off the gathering with an accompanying caption, 'white party time.'
A few hours later, she shared performances offered on-site by stars like Mary J Blige, as well as footage of guests enjoying fireworks from their ocean-view.
Other photos showed other white-clad women enjoying the view from the 51-year-old's $50 million oceanfront home, soaking in the sun in front of his floor-to-ceiling windows.
The beach of Bridgehampton sits just across the way, facing the glass-covered structure's four floors and sprawling roof.
Balconies at the home are thus of course in abundance, and on Thursday afternoon played host to the arriving guests.
Some sipped champagne, while some snapped selfies, as all flaunted their all-white outfits and designer shades for paparazzi outside the gated property.
Amid these early arrivals, Rubin was seen keeping watch of his kingdom from the edge of his roof deck, ahead of what is set to be a star-studded night.
In a crowd of celebs adorned in immaculate white, Megan Fox was also spotted, seen speaking with her former fiancée Kelly, after calling off their engagement back in March. The pair are rumored to still be dating.
Friends Ratajkowski and Harlow, meanwhile, posed for photos, as others like Shark Tank's Kevin O'Leary and Youtuber Druski were also seen taking part in the big bash.
Also in attendance was Machine Gun Kelly, seen here chatting with Harlow as the party kicked off
The pair were seen laughing and embracing, as other well-heeled attendees socialized and sipped drinks
Megan Fox was also spotted in the crowd, seen here speaking with her former fiancée after calling off their engagement back in March. The pair are rumored to still be dating
Harlow and Ratajowski – who are good friends – are seen posing for a picture snapped by a fellow attendee
Rapper Montana appeared to deviate from the dress code slightly, wearing a white-pink suit
Brooks Nader was seen arriving at his Hamptons manse earlier in the day, turning heads as she stopped to pose for the camera
The 27-year-old Sports Illustrated model – pictured here at right – arrived with her sister, for what's become a yearly tradition
The sisters are seen here again before entering the highly anticipated – and exclusive – party
Once inside, Brooks was seen posing with LSU gymnast Livvy Dunne (far right), and Miami DJ Xandra Pohl (second from left)
Robert Kraft – the CEO of the New England Patriots – was also photographed as the night went on, as were some of his old players
Rob Gronkowski and Tom Brady were seen nearby, as the night kicked into full gear
Gronkowsi was seen stopping to chat with fellow guest Jake Paul, as the sun set on the East Hampton town
The party has surfaced as one of the most high-profile of the summer, and has been held annually for the past four years
Photos from the late afternoon showed other white-clad women enjoying the view from the 51-year-old's $50 million oceanfront home, soaking in the sun in front of Rubin's floor-to-ceiling windows
The beach of Bridgehampton sits just across the way, facing the glass-covered structure's four floors and sprawling roof
Balconies at the home are thus of course in abundance, and on Thursday afternoon played host to the arriving guests
Some sipped champagne, while some snapped selfies, as all flaunted their all-white outfits and designer shades for paparazzi outside the gated property
Amid these early arrivals, Rubin was seen keeping watch of his kingdom from the edge of his roof deck, ahead of what is set to be a star-studded night
Rubin's model girlfriend Camille, 33, was also seen flaunting her own outfit and toned abs in a post to social media around 4pm, where she added the accompanying caption, 'white party time'
A few hours later, she shared on social media scenes from the pasty, as well as footage of guests enjoying fireworks from their ocean-view
The stories posted to Instagram also show performances offered by stars like Mary J Blige
A pair of dressed-up guests stopped for a picture in full-view of stool pigeons' flashing lenses
The gathering at the posh Hamptons manse has emerged as a yearly tradition – a sort of who’s who in the entertainment and sports spheres
In the driveway, stars like Paul were seen pulling up around 7:30pm ET – a taste of the A-listers to come
Don Lemon and real estate broker boyfriend Tim Malone were seen pulling in a vintage convertible, for the anticipated Bridgehampton bash's fourth year
The car was a Lincoln Continental – a means of transport that stood out amid the fleet of SUVs
Colombian rapper J Balvin was also in attendance, stopping to speak with paparazzi with a female guest
90210 alum Jessica Lowndes was also spotted, seen flashing a friendly smile from her own car
In the driveway, people like Lemon, Paul, and Colombian rapper J Balvin were seen funneling in cars for the most part piloted by drivers, though Lemon, accompanied by real estate broker boyfriend Tim Malone, chose to drive himself.
The pair were seen pulling in a vintage convertible, as 90210 alum Jessica Lowndes was seen flashing a smile from her own car.
The car driven by the out-of-work anchor was a Lincoln Continental – a means of transport that stood out in the fleet of all-black SUVs.
All contrasted with the party's all-white theme, which was on full display by both the host and early arrivals.
By 7pm, a crowd of waiters and other contracted staffers were seen coalescing at the home's entrance, as people continued to show up.
Some dressed in suits like this guests, while others dressed down – still in tasteful shades of white that adhered to the strict dress code.
Also adhering was none other than Rubin himself, though still in jeans and a simple, open but-down.
Underneath, the businessman chose to don an even simpler, immaculate T-shirt, despite being worth a reported $11.5billion, according to Forbes.
Around 7:30pm, 27-year-old Sports Illustrated Swimsuit Issue model Nader was seen joining the festivities, after already attending the pre-party the day before.
She arrived hand-in-hand with her similarly dressed sister Grace Ann, and turned heads as the pair slowed down for the cameras.
By 7pm, a crowd of waiters and other contracted staffers were seen coalescing at the home's entrance, as others continued to show up
Some dressed in suits like this guests, while others dressed down – still in tasteful shades of white that adhered to the dress code
Around 7:30pm, 27-year-old Nader was seen joining the festivities, after already attending the pre-party the day before
She arrived hand-in-hand with her sister Grace Ann, who dazzled in a similar white number
More continued to file in as the sun sets on the idyllic Hamptons paradise, which has hosted the likes of Ben Affleck, Brady, Leonardo DiCaprio, Kardashian, Kendall Jenner, DJ Khaled and Kevin Hart in the past
All were among the 350 attendance at the bash last year, as this year seeks to surpass expectations
French Montana is seen here arriving, after Usher last year led a stirring rendition of 'Happy Birthday' for a then celebrating Hart
Meanwhile, more continued to file in as the sun set on the idyllic Hamptons paradise, which has hosted the likes of Ben Affleck, Brady, Leonardo DiCaprio, Kardashian, Kendall Jenner, DJ Khaled and Kevin Hart in the past.
All were among the 350 attendance at the bash last year, as were Beyoncé, Jennifer Lopez and Jay-Z.
This year, rapper French Montana stopped by for the occasion, appearing to deviate from the dress code slightly by wearing a white-pink suit.
Last year, Usher last year led a stirring rendition of 'Happy Birthday' for a then celebrating Hart, who is set to turn 45 on Saturday. He was not among the guests seen arriving earlier on in the night.
At the back of the house, stars like Fox, Machine Gun Kelly, Harlow, Karlie Kloss, Joshua Kushner, Robert Kraft, and Ratajakowski were spotted, as as all the guests began to arrive – and the party got into full swing.
Among them was Kardashian, as rumored former flame Odell Beckham Jr. – and Brady – were also in attendance.
A little after 9pm, fireworks processions across the East Coast fired off to ring in the holiday – including one at the Sag Harbor Yacht Club, on the other side of East Hampton.
Those at the party in Bridgehampton will not be graced with such a view, nor will they be able to see the even more famous, three-decade firework procession over Three Mile Harbor, even further away.
Guests instead were provided a steady stream of drinks and hors d'oeuvre at the behest of the billionaire, who made his fortune after selling his old apparel and logistics company, Global Sports Incorporated, to eBay in 2011.
The $2.4 billion deal secured him $150 million in profit, after which he repurchased Fanatics Inc., as well as Rue La La, a flash seller, and ShopRunner, a retail benefits program.
Guests are set to indulge in steady stream of drinks and hors d'oeuvre at the behest of the billionaire, who made his fortune after selling his old apparel and logistics company, Global Sports Incorporated, to eBay in 2011
Today, he serves as Fanatics's CEO and executive chairman on Rue La La's board, after Shoprunner was sold to Fedex for $228 million.
In the years since, Rubin has successfully secured a variety of deals with firm like Nike, the NFL, and MLB, granting his company the right to manufacture and sell all Nike fan gear for both leagues.
Such deals have helped him secured $350 million in Series E funding for Fanatics, raising its evaluation to more than $31 billion, from $6.2 billion in 2021.
This is a developing story; please check back for more updates.
