Meet Alex Watson: Everything to Know About Emma Watson’s Lookalike Brother and Business Partner

By Charles Anderson 03/07/2026

Move over, Weasleys—there’s a new favorite sibling duo in the wizarding world.

While Emma Watson may have found fame as Hermione Granger, her real-life “partner in crime” has always been her younger brother, Alex Watson. The pair is currently taking social media by storm as they transition from being red-carpet regulars to high-end entrepreneurs, and fans can’t get enough of their uncanny resemblance.

Born in Paris and raised in England, the siblings are just two years apart and have remained inseparable throughout Emma’s meteoric rise to fame. Recently, Alex melted hearts on Instagram with a birthday tribute to Emma, listing the “pros” of having her as a big sister—including her ability to make him more stylish and her being the biggest fan of his art.

But Alex is much more than just a supportive sibling; he’s a star in his own right. Here is everything to know about the man Emma calls her “best friend.”

He’s a Former Model and Actor

Longtime fans might remember Alex from the iconic Burberry Spring campaign, where he starred alongside Emma. He also modeled for Silhouette eyewear, though he admits the career path was a total shock.

“I never thought I’d have the potential to do anything like that,” he previously told The Independent, noting that being scouted was the “most surprising” thing to ever happen to him.

They Are Co-Founders of a Sustainable Gin

The Watsons have officially entered the spirits industry with their brand, Renais. The name means “rebirth” in French, and the product is a family affair, distilled from upcycled grapes from the Watson family vineyard.

In September , Alex told PEOPLE that while they love working together, it isn’t always magic and rainbows. “Emma and I stay in our own lanes, but she is definitely a bit of a perfectionist,” he joked. “I’m probably a bit more pragmatic, so we butt heads there occasionally.”

He Inspired Her to Direct

Emma made her directorial debut with a Prada campaign in , and she credits Alex for giving her the final push. While she worried directing was too “technical,” Alex reminded her that she basically grew up behind a camera.

“You spent more time as a kid on a film set than you did in school,” Alex pointed out to her during an interview with Financial Times.

They Share a Soulful Bond (and a Playlist!)

From attending Wimbledon in the VIP suite to accepting Breakthrough Entrepreneur awards at the Soho House Awards, the two are rarely apart. They even bond over a shared—yet evolving—taste in music.

Emma recently took to Instagram to reveal that while they used to disagree (think Spice Girls vs. The Offspring), they now love nothing more than sharing a meal and a “co-created” Spotify playlist.

Whether they are traveling the world or “butting heads” over the perfect gin botanicals, it’s clear this sibling bond is unbreakable.

Would you like me to find the link to the Watsons’ public Spotify playlist for you?

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