The A-list couple have been engulfed with marriage trouble rumours in recent months.
However while Justin Bieber proved he is back standing on business with the shock release of his seventh studio album on Friday, Hailey also returned to what she does best.
The model looked sensational as she posed up a storm while on a shoot in Mallorca for her billion dollar brand Rhode on Wednesday.
The star, 28, showcased her incredible physique in a £325 Pucci skimpy yellow and white patterned string bikini.
Speeding around on a jet ski, she completed her look with a pair of stylish shades and a white dotted black headscarf.
In one shot Hailey lay posed on her front as she was photographed in new shots to promote her lip gloss line for Rhode.
Hailey Bieber wowed in a skimpy bikini as she soaked up the sun in Majorca on Wednesday after hitting back at 'losers' who fuelled marriage trouble rumours
The Rhode founder, 28, wowed as she showcased her incredible physique in a skimpy yellow and white patterned string bikini
After launching her much-anticipated brand in June 2022, in May it was revealed Hailey has sold her skincare and beauty line to E.l.f. Cosmetics in a move set to propel her to billionaire status.
Hailey will still serve as founder of the brand and Chief Creative Officer and Head of Innovation, according to Business Wire, and on Wednesday she got to work on the latest campaign.
It comes after the mother-of-one had some choice words for her and husband Justin's detractors as she took to social media on to promote the singer's upcoming album Swag.
Rumours about the state of the couple's marriage have swirled over the last year amid concern for Justin's well-being due to his erratic behaviour.
And Hailey took aim at the 'losers' who've speculated about their relationship as she re-posted a photo of Justin's massive Swag billboard in NYC's Times Square.
She captioned the post: 'Is it finally clocking to you f***ing losers?'
She appeared to suggest that Justin's recent bizarre behaviour wasn't the result of any marriage troubles but due to him being hard at work on his long-awaited music, which he partially recorded in Iceland back in April.
And in new lyrics from the album Justin has revealed he's 'got to change' before insisting he 'will not leave his wife Hailey', despite their problems.
Justin's surprise album announcement Thursday also included intimate promotional photos featuring wife Hailey following rumours about the state of the A-list couple's marriage
The model completed her look with a pair of stylish shades and a white dotted black headscarf
The star sped around on a jet ski as for her latest shoot for her lip gloss line for her billion dollar brand Rhode
Earlier this week Hailey took to Instagram to showcase the bikini close up as she gave fans a sneak peek into the shoot, captioning it 'summer club lemontini girli'
She left little to the imagination in the skimpy string bikini
Before heading out to sea on the boat, Hailey strolled along the beach with a cup of tea and matching yellow Rhode phone case
The star was joined by her team on board a small boat as she turned to get the best shots
He seemingly alludes to a dark time between the couple in lyrics in the song Walking Away as he sings about them 'taking a break' and 'testing patience'.
But the chorus and subsequent verses paint a picture of their enduring love despite strife.'Baby, I ain't walking away / You were my diamond / Gave you a ring / I made you a promise / I told you, I'd change / It's just human nature / These growing pains / And baby, I ain't walking away,' he sings in the chorus.
Justin's surprise album announcement Thursday also included intimate promotional photos featuring wife Hailey and their 11-month-old son Jack Blues.
The couple, who wed in 2018, welcomed their first child last August.
And the baby boy appeared in the moody portfolio for Swag, which was photographed by 31-year-old Justin's longtime pal Rory Kramer in the countryside by a barn.
In one image, Justin held his diaper-clad son, whose face was turned away from the camera, against him as he posed under the sun in a white tank top that flashed his tattoos.
It comes after Hailey had some choice words for her and husband Justin Bieber 's detractors as she took to social media on to promote the singer's upcoming album Swag
In one shot the star lay on her front as two photographers were seen lying beside her in a behind the scene shot
She looked to be adjusting her bikini bottoms as she sat on board the jet ski
Hailey posed in the shallow water near the shore as she let her hair fall loose
The star also modeled acid-washed jeans that were worn super low to reveal his underwear.
And little Jack Blues, who will turn one in August, had on no shirt, just his white diaper as mom Hailey cradled him in one arm while Justin posed just feet away from his family.
For the shoot, Hailey had on little makeup and her hair down as she looked sleepy while in a white tank top and jeans as well as sneakers.
Justin also posted several shots without Jack as he and Hailey showed off their romantic chemistry for the camera.
One image captured the couple posing face-to-face with Justin's arm wrapped around Hailey's slim waist.
The images were taken to promote Justin's seventh full-length album.
He teased fans with his return to music on Thursday afternoon with billboards with 'Swag' on them in major cities around the world as he is set to release new music on Friday.
Hailey appeared to take aim at the 'losers' who have speculated about their marriage as she re-posted a photo of Justin's massive Swag billboard in NYC 's Times Square
Rumours about the state of the A-list couple's marriage have swirled over the last year amid concern for Justin's well-being due to his erratic behaviour
She appeared to suggest that Justin's recent bizarre behaviour wasn't the result of any marriage troubles but due to him being hard at work on his long-awaited music
The star posed on a Rhode labelled float on the water
The crew also had Rhode umbrellas and yellow towels
The crew all assumed their positions on the boat as they took their shots of Hailey
In another shot she lay in her side while looking up at the sun
The jet ski was also yellow to match with the Rhode campaign branding
Hailey and the crew were seen squeezing onto a dingy boat as they were taken back to shore
DailyMail.com has reached out to representatives for Bieber and Def Jam Records and have yet to hear back.
The singer's last album release was Justice back in March 2021.
The Hollywood Reporter first revealed that Justin would be releasing new music.
The billboards – which have been seen from Los Angeles to Iceland – which feature the potential name also include a black and white photo of a shirtless Justin who is holding son Jack Blues Bieber, 10 months, over his head as the toddlers legs hung up in the air.
'Swag' would be an interesting name for an album as it is a slang word which had its heyday in the late 2000s and early 2010s when Justin's career first began.
Some detractors on X (formally Twitter) suggested that the term and Bieber's career have become passé.
Justin's surprise album announcement Thursday also included intimate promotional photos featuring wife Hailey and their 11-month-old son Jack Blues
The couple welcomed their baby son last August
A commenter on the the Pop Base post wrote: 'We left him and his fans in 2015'
'I don't want it,' one wrote while another said: 'Marketing is getting weird these days.'
Other fans were excited about the announcement as one posted the 'I used to pray for times like this' Meek Mill/Michael Jordan meme while another wrote: 'King of Pop is coming.'
The singer went to Iceland in late April to finish up the project as he famously documented the trip on social media at the time as he was also joined by son Jack.
Features on the album were also seemingly revealed as tracklists on some of the billboards list out Gunna, Sexyy Red, and Cash Cobain as collaborators.
Due to the family-oriented album artwork, fans are convinced Swag will be a deeply personal album with Justin.
Many speculate that the star will delve into the marriage rumors about him and Hailey, which have dominated the headlines for the last year.
Just recently, Us Weekly claimed that the couple's relationship has been under a lot of stress and that it's been affecting Hailey, who sold her beauty brand Rhode for $1billion back in April.
'Justin's been a hard person to deal with recently because of what he's going through,' a source dished. 'It's been really hard on [Hailey].'
Swag is Justin's long-awaited seventh studio album and it was released Friday. He promoted the release by debuting billboards across North America on Thursday
The billboards – which have been seen from Los Angeles to Iceland – which feature the potential name also include a black and white photo of a shirtless Justin who is holding son Jack Blues Bieber, 10 months, over his head as the toddlers legs hung up in the air
The insider added: 'Family issues have clouded her success.'
Hailey has allegedly been frustrated over Justin's 'loose cannon' antics but that divorce isn't on the table for them.
'She knows that's part of the industry and who she's married to. They don't talk about divorce,' the source claimed.
A second insider confirmed the odds of them calling it quits 'are very slim, especially because of their faith.'
Both the couple have taken it upon themselves to combat the marital strife by sharing glimpses at their life on social media — though these attempts have been clouded by Justin's bizarre posts aimed at Hailey, including his recent swipe at her Vogue cover.
